Steroids vs Asteroid Strategy

Post date :

Jan 31, 2024

According to strategy gurus like Osterwalder, Brian, and Heracleous, CEOs play ambidextrous roles — either the "Chief Exploitation Officer," refining the current model, or the "Chief Exploration Officer," envisioning tomorrow's models. When crafting your strategic pinnacle / vision, choose your mindset:

1️⃣ Steroids Strategy:
Amp up efficiency in your current model. Optimise, excel, become the absolute best in your market. Think left to right. Strategy for the future. Developed by maximising current capabilities. 🚀

2️⃣ Asteroid Strategy:

Imagine an asteroid wipes your company clean. What if you could reinvent from scratch? No incremental tweaks, but an entirely new business model. Think right to left. Strategy from the future. Breaking free from existing limitations. 🌠

No good or bad, just better based on your organisation's needs. Both stretch your destination, but personally, I lean towards the second option. Dream big, challenge everything, and change for real. 🌌 Just remember, the bigger the dream, the tougher the challenge.

Ready to inject a dose of future-forward thinking into your strategy? Let's chat!

#FutureStrategy #InnovationMindset #ThinkBig #StrategyInsider #StrategyDefinition #Redefine

Author: Anael Granoux