About Us.
High-Touch
High-Impact Advisory.
Strategy Fails.
For too many organisations strategy has unfortunately evolved into an complex process, replete with nonsensical slides and an abundance of jargon. These dysfunctional strategy leads to poor business outcomes. It is time to debunk the most common strategy myths and pitfalls. It is time to fundamentally rethink strategy.
Definition fails
“Your strategy needs a strategy” Martin Reeves, BCG.
Do you sometimes have the feeling that your strategic PowerPoint is excessively lengthy, your slides are overloaded with clichéd buzzwords, or your strategy sessions are ultimately a waste of time?
Execution fails
"However beautiful the strategy, you should occasionally look at the results" Winston Churchill.
Do you sometimes have the feeling that your strategic initiatives are mere repetitions of the status quo, your strategic goals are too … operational or your OKR drives limited strategic value?
Empowerment fails
“Culture eats strategy for breakfast” Peter Drucker.
Do you sometimes have the feeling that your employees lack a clear understanding of your strategy, struggle to see how they contribute to its implementation or hate the change implied by the strategy?
Anael Granoux
Keynote: Strategy Demystified
TEDx Maude Street Sandton, 2025
Our Offering.
From Strategy Room to Execution Cockpit.
Strategy Reignited is a boutique strategy firm operating in Africa, the Middle East and Europe. We specialise in offering curated advisory solutions for our clients. We also deliver keynotes, executive coaching and advanced leadership programmes. We partner exclusively with CEOs, Executives and Boards along their transformational journey, helping them to: 1. Define a clear strategic ambition, 2. Translate strategy into disciplined execution and 3. Mobilise their organisation around transformation.
1. Curated Advisory
Strategy Without Execution Is Hallucination.
We work with you and your team to turn strategic ambition into disciplined action and tangible results. Every engagement is high-touch, high-impact and led by seasoned experts.
2. Executive Training
Strategy Is Not a Workshop. It Is a Leadership Discipline.
Our training and coaching programmes equip you with the tools and mindset to think clearly, make bold decisions and accelerate execution across the organisation.
3. Thought Leadership
Strategy Is Broken. Let’s Fix It.
Through keynotes, publications and insights, we challenge common strategy myths and advocate for simpler, more robust approaches that actually move the needle.
Our Team.
Zero junior. Only seasonned advisors.
We have meticulously curated a team of 20+ brilliant minds, each functioning as high-end contractor, executive coach or keynote speakers to answer your specific needs. This ensemble includes Chief Executives, Chairpersons, Non-Executive Directors, Executive Directors, Preeminent Subject Matter Experts, Social and Environmental Activists, Industry Leaders, Futurists and profoundly Experienced Consultants. Under the leadership of Anael, who boasts 20 years of experience in strategy, we are here to stretch your ambitions and give your team wings, enhancing their strategic capabilities. Allow us to introduce a selection of our prominent team members:
Anael
Granoux
Setumo
Mohapi
Tirelo
Sibisi
Germán
Alfonso
Sheldon
Goncalves
Hermann
Mergenthaler
Natalie
Clow Wilson
Lesibana
Ledwaba
Asma
Ismail
Jo-Anne
Botes
Nozuko
Nkumanda
Alain
Willem
Let's tackle your strategic challenges straight away: Schedule a meeting to unravel your challenges and receive first-aid assistance from our senior strategy experts.
Our Clients.
Business Impact
"Strategy Reignited contribution has been particularly valuable in helping our team strengthen its strategic thinking and refine the way we translate strategic ambition into tangible business impact."
Phiwe | IDC
Pivotal Role
"Strategy Reignited expertise has been pivotal in advancing our organisation through defining an ambitious and robust strategy and in crafting an actionable Strategy Execution Framework."
Maggy | ICT-Works
Strategy Acceleration
"I highly recommend Strategy Reignited to any organisation seeking to accelerate their strategic impact."
Randhir | Sasol
Our expert consultants serve clients in Southern Africa, the Middle East and Europe, spanning more than ten industries, including financial services, fintech, energy, IT, telco, mining, agriculture and hospitality.
50% of our advisory engagements involve partnering with medium to large corporations, where we act as strategic partners in driving growth and transformation.
20% of our portfolio involves advisory support to private equity firms. We also bring our expertise to State-Owned Enterprises, Non-Profit Organisations and Startups.
1% of our profits to education
“Education is the most powerful weapon which you can use to change the world.” Nelson Mandela.
We commit to donating 1% of our profits to support education in developing countries.
French - South African Chamber of Commerce
Strategy Reignited is a proud member of the French - South African Chamber of Commerce